This is because by clicking on the rich snippet, the users know more about what they are clicking than would be the case with regular search results. In addition to improving your CTR by displaying your content as rich snippets, they can also result in a lower bounce rate. They are more practical in the search results which is why they get more attention than regular search results. Also, the rich snippets make the information look more visually pleasing than regular search results do. There are various forms of extra information provided by rich snippets, and it makes it easier for users to choose the correct search result. That is because Google users appreciate easy access to information which is exactly what users receive with rich snippets. You are more likely to get more visitors on your site if your content appears as rich snippets than if it appears as a regular search result. There can be rich snippets that are tailored for events, videos, music releases, products and food recipes, just as mentioned above. There are many different ways to structure your data for rich snippets, depending on which type of content you are dealing with. If you deal with food recipes, the extra information could be cooking/preparation time or total calories of the dish. In the case of products, the additional information could be ratings from users or the price of the product. We call this a ”normal snippet”.Ī rich snippet is a search result that, in addition to metadata and URL, also contains other information. Normally you see the title tag, meta description and URL when you search using Google’s search engine. Check if your structured data is playingįirst and foremost, we should establish what rich snippets are.How do I get my content created for rich snippets?.Why are rich snippets worth focusing on?.

Rich snippets google